https://sarahsartzeberkman.com/about daily 0.75 2025-04-07 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/70b64e1d-365c-4607-b671-16019ddfb5f4/IMG_1470.jpg About https://sarahsartzeberkman.com/contact daily 0.75 2023-03-03 https://sarahsartzeberkman.com/shop daily 0.75 2025-03-17 https://sarahsartzeberkman.com/design daily 1.0 2025-03-18 https://sarahsartzeberkman.com/design/nivea-rebrand monthly 0.5 2023-03-05 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633235307855-O41ZWDOP9NVM1K5KXEM4/Screen+Shot+2021-10-02+at+9.18.31+PM.png Work - Nivea Three Variant Skew & Labels - Mood Board I decided early on that I would redesign Nivea’s original Creme lotion, choosing Nivea’s Sun and Soft sub-brands afterward to show a consistent yet well-rounded family of products. I used this color palette as mild inspiration, ultimately adding richer tones of green, lighter blues and an overall brighter impact of colors than the moody, darker blues and purples that are present in my mood board. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633235365846-QM1G2N3VL1L0HL2K4HPW/Untitled_Artwork+2+copy+6.jpg Work - Nivea Three Variant Skew & Labels - Concept Sketch Inspired by my personal art sensibilities, I went with a seventies-inspired, fantastical, abstracted cartoonist style which includes organic shapes and pattern that maximizes the space. Using this process allowed for a variation between each product that still coincided with one another. I used this line language as an inspiration for the typography I later hand drew in order to further add consistency to the design. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633237123106-F0080ALMGCZ5A5RFRHPD/Art444_Nivea_3skew-01.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633237150277-JBHDF5GG1FETU784N7U7/Art444_Nivea_3skew-02.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633237177352-5ON0PRSQ67HIG7FHE1LJ/Art444_Nivea_3skew-03.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633238113514-M8SW7G4E4ZIM9V1K4VHO/Screen+Shot+2021-10-02+at+10.13.16+PM.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633238333924-Y4BMB4OG141LMRRFKODZ/Screen%2BShot%2B2021-03-29%2Bat%2B10.33.31%2BAM.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633238697003-ZTOSC5BOVQE6VY8LHPZA/Screen+Shot+2021-10-02+at+10.21.35+PM.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633239097101-E6YHL4675N8G33ATXFUB/NiveaSUN_Art444_Skew2%3A3.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633239157051-A03SMVLQG08DIN2UKSMR/Screen+Shot+2021-10-02+at+10.23.34+PM.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1633239180230-I7V770L8QTPPZOI0E6Q3/Art444_Nivea_3skew_Version3-02+copy.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/c1d1b49c-bb97-40df-b18e-365e1dff17b0/Untitled_Artwork+copy.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3fbc6cf7-19e5-4256-bd60-ffe4499d3731/Untitled_Artwork+1.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/855666d7-a4cf-4928-9325-b925e5f1ee31/Untitled_Artwork+2.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/ba03c228-e62e-4314-93ce-44a6652ead80/Untitled_Artwork+copy+2.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/116c593b-4b07-4c28-bdcb-856e5acb755d/Untitled_Artwork+1.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/26ac0a06-f9a1-4fde-9ea0-799443c99724/Untitled_Artwork+copy.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/29894615-8340-407c-bc0a-1b1a3dae3b06/Art444_Nivea_3skew_Version3-01+copy.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3f59f8d2-ae82-4b1f-8f2e-07887495a4ec/Art444_Nivea_3skew_Version3-02+copy.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/6ee3c895-4e16-4e0b-9953-983ff98eefa1/Art444_Nivea_3skew_Version3-03+copy.png Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/be81c7d3-fa8e-455a-a91c-99dd8fe4baec/IMG_1402.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/088d13d0-4e50-4172-843a-7248ce652b10/IMG_1403.jpg Work - Nivea Three Variant Skew & Labels https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/2007671b-d2ab-4872-a588-6b2495c6eaec/IMG_1404.jpg Work - Nivea Three Variant Skew & Labels https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl monthly 0.5 2023-02-18 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/484bde8f-63a9-4866-b2d2-b45cac9110a8/Untitled_Artwork+3.JPG Work - Sequential Illustration: Trapped & Anxious By Decision Making Paralysis https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4 monthly 0.5 2023-02-01 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/c510e63e-81de-411d-ac3c-87011fbc8214/Untitled_Artwork+1+copy+3.JPG Work - Superfluous Integrality Print & Surface Design https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99 monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/ce755257-a2ec-4e5f-8fc4-f42cc6d1de31/Untitled_Artwork+3+copy+5.JPG Work - Social Commentary: The Way We Worship https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz-8tyhw monthly 0.5 2023-01-22 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/7a400f72-7763-4dfc-b34e-2f2bb070cfa8/Untitled_Artwork+3.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/aa09b710-d5a2-49bb-bdc0-726dbd8a1b6a/Untitled_Artwork+1.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/2c42a0c5-ab1e-43be-af4a-b6e726ca8e7e/Untitled_Artwork+4.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/a5f87fb7-d7db-49b7-b1c2-782c4c7ac818/Untitled_Artwork+5.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1adae601-5221-42c9-ab63-d1aa13773aaa/Untitled_Artwork+6.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/00e711d8-c4f2-469c-9917-51cdafb1c86d/Untitled_Artwork+7.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/aba27dbd-cbf2-403a-8f40-a5bd7cd25342/Untitled_Artwork+8.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/8ffc4dc6-3b41-4608-aa08-fb0d47893303/Untitled_Artwork+9.JPG Work - Topanga Abode Referential Series https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/381b5ee9-cc81-49ec-bc6b-7dc361db6c40/Untitled_Artwork+10.JPG Work - Topanga Abode Referential Series https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/a2f3cbe6-833d-4652-b382-518a57320560/IMG_6057.jpg Work - Holiday Wrapping Paper Vector Pattern https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/df25da0a-312c-44bb-a8ea-8b38919ad8eb/IMG_6058.jpg Work - Holiday Wrapping Paper Vector Pattern https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/4f487401-fbb0-41e9-9fdc-4a74f5c8d745/IMG_6059.jpg Work - Holiday Wrapping Paper Vector Pattern https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/990aad30-179a-4037-ae47-be638eae74cc/IMG_6060.jpg Work - Holiday Wrapping Paper Vector Pattern https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/b5b3a5e0-4656-4914-81aa-840c3127556c/IMG_6062.jpg Work - Holiday Wrapping Paper Vector Pattern https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/93f7ecff-7e46-41e1-88b7-03b2aa258996/IMG_6063.jpg Work - Holiday Wrapping Paper Vector Pattern https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc monthly 0.5 2023-01-22 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/085cf6b7-7315-473f-87a1-7f2e79581dc0/Untitled_Artwork+3+copy+12.JPG Work - Editorial: When Your Personal Life Gets In The Way Of Work https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1674149857369-CX26UKFA6OH8HO9AOCDI/editorial%252Bspot_Art322.jpg Work - Editorial: When Your Personal Life Gets In The Way Of Work https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz-8tyhw-h9wh5-kj8ly-hca34-tpwec-jaw4c monthly 0.5 2023-01-22 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1ee8a203-3155-46e3-880f-7c4a8ef06bec/Untitled_Artwork+3.JPG Work - Triptych: Nightly News, The Drop Of A Feather & Orson Welles https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/a9228975-dbc0-4baa-9ab2-90ffe55a0305/Untitled_Artwork+1.JPG Work - Triptych: Nightly News, The Drop Of A Feather & Orson Welles https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/a0b09c32-a8b3-416a-9fe0-490da6d43625/Untitled_Artwork+3+copy+2.JPG Work - Triptych: Nightly News, The Drop Of A Feather & Orson Welles https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz-8tyhw-h9wh5-kj8ly monthly 0.5 2023-02-23 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/8823e3de-5da8-46ad-a201-650d9ec26dbf/Untitled-4-01.png Work - Book Cover: The Love Song Of J. Alfred Prufrock https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/728980d4-6ddb-43b5-8fe4-7e8cea92309f/mock2.jpg Work - Book Cover: The Love Song Of J. Alfred Prufrock https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz-8tyhw-h9wh5-kj8ly-hca34-tpwec-jaw4c-zmygl monthly 0.5 2023-01-22 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/6ec8a840-67d5-41da-acb9-faef43da915a/zebralion.JPG Work - The Zebra & Lion Web Banner Display image https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-nwhhk monthly 0.5 2025-04-10 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/7c428103-9501-43d1-b26d-aaeb294eb5ab/Untitled_Artwork+3+copy.JPG Work - Political Art: Woman Life Freedom Iran The Iranian Riveter, January 2023 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/7ca1269c-255c-4239-9885-a5d08a710541/Untitled_Artwork+10.JPG Work - Political Art: Woman Life Freedom Iran Woman Is The Sword That Fights For Revolution, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/effe4e01-160a-43d8-83bf-03ab0c1d2df4/Untitled_Artwork+3.JPG Work - Political Art: Woman Life Freedom Iran Iranian On Fire Amidst Chartreuse, September 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/68d30ee9-a4d5-4fe7-9350-dd8b8e49f972/Untitled_Artwork+12.JPG Work - Political Art: Woman Life Freedom Iran For Liberty To Light The Torch of Enlightenment & For Freedom To Beseech Iran, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/150071e8-3629-4a1a-91c3-8474fe300f9b/Untitled_Artwork+3+copy+7.JPG Work - Political Art: Woman Life Freedom Iran Dawn Of Execution Two-Day, January 2023 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/ce8a464d-0859-4a2e-99c0-7d495f6c6cc4/Untitled_Artwork+4.JPG Work - Political Art: Woman Life Freedom Iran Iran Is A Woman, September 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3ffdacd5-d03b-4deb-ad16-5a9ffc0d87c5/Untitled_Artwork+11.JPG Work - Political Art: Woman Life Freedom Iran Woman Is The Sparked Match That Ignites Revolution / A Blazing Lion That Grows Angrier With Each Test Of Her Flame, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/e57e4278-94fa-4ffa-9223-86526f415c20/Untitled_Artwork+5.JPG Work - Political Art: Woman Life Freedom Iran We Are All Mahsa Amini, September 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/0180c302-0a93-41af-9017-fa410cc40c2f/Untitled_Artwork+15.JPG Work - Political Art: Woman Life Freedom Iran Headless Martyr Of Iran, November 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/7923d6ab-bc33-4b65-ab5e-ddb1598fb3e0/Untitled_Artwork+3+copy.JPG Work - Political Art: Woman Life Freedom Iran Toomaj Salehi's Declaration / Do Not Cry Get Angry Seek Justice, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/f9950d00-ee4c-45ac-9fd8-73e32d225bf3/Untitled_Artwork+13.JPG Work - Political Art: Woman Life Freedom Iran I See Evil I Hear The Cries Of Dominion (2 piece), November 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/f5cb96a1-d7d6-4c8a-990c-ed919a21a69f/Untitled_Artwork+14.JPG Work - Political Art: Woman Life Freedom Iran I See Evil I Hear The Cries Of Dominion (2 piece), November 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/c7275e06-9371-4ca7-bd9d-0c5f789d7df3/IMG_9702.JPG Work - Political Art: Woman Life Freedom Iran Woman Mother Breaking The Tip Of The Iceberg’s Sword, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1886e326-0a81-4dae-9b45-58c560307580/Untitled_Artwork+4.JPG Work - Political Art: Woman Life Freedom Iran Hossein Ronaghi's Confinement, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/17c84f30-6226-4089-928c-3573470bb244/Untitled_Artwork+6.JPG Work - Political Art: Woman Life Freedom Iran The Lioness Of Iran, October 2022 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1680102955916-O3WWY1F63FB7HW75AZ04/Untitled_Artwork%252B9.jpg Work - Political Art: Woman Life Freedom Iran Tombstone Guardian, October 2022 https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz-8tyhw-h9wh5-kj8ly-hca34-tpwec-jaw4c-zmygl-9bmjp-llm8b monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1674060814669-COJX3R7CSGCEC26THTWN/Untitled_Artwork%2B3.jpg Work - Missing 411 Cover Art Book Editorial https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-ztcfx-yrkla-gdprt-8b39h-e8atx-x85sc-yhzsz-8tyhw-h9wh5-kj8ly-hca34-tpwec-jaw4c-zmygl-9bmjp-g8jx4-y6nd4 monthly 0.5 2023-02-28 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/4d533fe3-8623-4b8c-9c94-e43e6b549556/plantit_tag_edited-02.png Work - 'Plant It' Sustainable Mock Brand Plant Tags https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/5f2d4a9f-f582-47b4-b9ca-81f03ff8b871/plantit_tag-01.png Work - 'Plant It' Sustainable Mock Brand Plant Tags https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/4cb695bc-f5f5-4021-9bc7-2d2c73f6501f/plantit_tag_edited-03.png Work - 'Plant It' Sustainable Mock Brand Plant Tags https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/027d97c6-4573-432e-bfc9-90443b01d256/plantit_tag_edited-04.png Work - 'Plant It' Sustainable Mock Brand Plant Tags https://sarahsartzeberkman.com/design/moon-valley-nurseries-logo-redesign-branding-nzfrr monthly 0.5 2023-03-28 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/a22b2089-eae6-4527-9c12-dab354b5ae83/Berkman_Art446_Presentation_Project2_Page_21.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Weightless Skin Visual Mood board & Intention The visual solution I wanted to accomplish was highly sophisticated yet playful and chic. Luxury as it relates to an international decadence that is vastly full yet breathable and European. This is accomplished through setting and scene, with L'occitane’s gift set emanating most prominently the landscape that was desired as well as the tone the brand wanted to achieve. L'occitane is very celebratory towards illustrative packaging, using the medium to create gift sets and limited-release designs that become collectible while incorporating their original formula and flavor variants that are later added. Using this as inspiration, I decided to apply this to a brand that conceptually had the same worldly charm and cultivability without any illustration methodology or usage in prior designs. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/87730e84-c3f3-45cb-a810-d09b977e4427/SarahB_Art446_Structure_Visual_Design_bareMinerals_Makeupkit.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Weightless Skin Gift Set Sketch & Concept bareMineral’s Weightless Skin sub-brand focused on gift sets and inspiring a collection of sets that would encompass complicated skin types and initial buyers or makeup users looking for simplified, compact solutions that would compliment a variety of complexions without compromising culture, confidence or coverage. Where beauty is for everyone and the weight is lifted off your shoulders & your skin. These sets are a starting point in the brand’s journey while allowing other products to emerge or be included later. The sketches depict the items that were made but also a secondary bag towards the bottom left of the image that contained more products that would act as a methodology to reapply or touch up makeup on the go. Makeup kits inspired the iconography of the package’s design. Scales, leaves, trees, swirls, butterflies, balloons, clouds and kites in skies of blue over bushes of green are included overall in the design. A scale to represent the balancing act that is exploring makeup juxtaposed by the weightlessness that is Weightless Skin. The leaves are carried by wind to showcase levity, transition and change. Trees that span and sit in perfect place radiating foundation, growth and dependability. Swirls depict the cycle of life, development and identity while butterflies are drawn to represent beauty in transformation. Balloons and clouds are used to forward a sense of floating on air, portraying the heights you’ll soar to rise above amid change & challenges. The time of day ushers in a sense of ease paired with a naturalistic setting, highlighting bareMinerals and its sub-brand Weightless Skin to be organic. This is to showcase the bare-skinned understated look the brand accentuates to its customer base. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/0deabcb3-9d52-458c-8029-3dee973162dd/Screen+Shot+2023-03-23+at+10.21.29+AM.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - BareMinerals Target Audience bareMinerals’ target audience is valuable to examine when creating a sub-brand because the larger brand’s audience will be the first group exposed to the sub-brand. When examining Similarweb’s data regarding bareMinerals market research it is clear that younger users are most drawn to the company, ranging from 18-44 years old although adults in the 25-35 year-old range engage with the brand most often. This influenced the playfulness I could push in the design and focus I can put on visual elements that would entice this specific group of patrons to further evaluate prominent moments of the brand that are understated and not flashily shown off. Although women are far more likely to purchase from bareMinerals, catering 75 percent of web traffic, men are also seen to frequent the brand totaling 25 percent. Whether for themselves or women in their life, it was important to consider imagery & subsequent packaging design that would also interest this gender group. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3470c4aa-f44d-4056-a8b5-c4a258cdcb07/Berkman_Art446_Presentation_Project2_Page_05.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - BareMinerals Traffic Output bareMinerals is most popular through a search engine, direct sales and display. This made it more objective to include graphics that stood out on a shelf or through a photograph. bareMinerals tends to be minimal in packaging design where their collection of products garners their sales more than advertising or something overtly outward. For this reason, the design process cascaded into something visual since the sub-brand would pop from the larger brand and other competitors who are bolder on the shelf. Referrals, social media and mailing advertisements are less popular, so written words and proclamations would be less fruitful in the packaging design process for the sub-brand. Describing the sub-brand and adding further dimension was influenced by search engine pings weighing half of all overall channels bareMinerals distributes revenue & products. For this reason, Weightless Skin incorporated keywords promoting full coverage, long-lasting, organic, mineral made & dermatologist recommended makeup. Other phrases were also included that highlighted diversity & fresh natural skin no matter the variety or complexity with makeup that felt seamless, timeless and weightless. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/69574d5e-ab0a-41bf-8e7c-e13701715c5d/Berkman_Art446_Presentation_Project2_Page_06.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - BareMinerals Competitors bareMinerals is a beauty & makeup company so it is easy to factor in Similarweb’s data that the company’s competitors are other cosmetic brands that focus on makeup. Sephora is a company that carries a collection of products from a variety of vendors and brands, including bareMinerals. Clinique is not known to be a standalone storefront either, choosing larger malls and retail spaces to sell merchandise. Bobbie Brown Cosmetics is bareMinerals third ranked competitor, a natural, sustainably sourced line with values similar to bareMinerals, empowering realistic women wearing makeup for real scenarios while complimenting their beauty. These competitors are important to note because they focused the sub-brand. This reinforced the sub-brand’s natural solutions, user confidence and promoting formula that compared with the sophistication of competing merchandise. Enticing buyers through the line’s shelf appeal & visual graphics was another way to separate bareMinerals Weightless Skin from its competitors whose direction was understated & minimal, similar to the larger brand. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/f71018e6-76da-4fab-b2f0-1a1b67d58c06/Berkman_Art446_Presentation_Project2_Page_07.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - BareMinerals Brand Specialty bareMinerals Weightless Skin promotes a way of life & a thought process that carries into wellness, beauty and lifestyle habits. Weightless Skin encourages young users to feel confident in their skin’s color and complexity while engaging in mineral-made cosmetic products with health benefits that improve skin and the way it wears makeup. Similarweb’s data represents bareMinerals specialty as a business, encompassing the lifestyle industry. Weightless Skin carries a mindset that resonates & imprints amongst its clientele. Skin is realistic and complicated. By complementing this idea with positive efforts & product-reinforcement buyers adopt a newfound life & freedom from their skin that allows playfulness and options to emerge while still maintaining long-lasting wear & full coverage. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/8c040467-f8ed-40bf-be54-4d7676cddee0/Screen+Shot+2023-03-23+at+10.28.53+AM.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - BareMinerals Keywords Words convey meaning and the words that surround a brand follow & mark its values, mission and place in the industry. bareMinerals is no exception, with Similarweb’s data highlighting several factors that were prevalent in users’ search habits that define bareMinerals to their customer base. bareMinerals spelled separately and together are most often typed, with the brand name not only growing a namesake but inferring directly what the product is, mineral makeup with a bare & flawless-looking application as if the wearer did not apply makeup to their skin. The brand’s website is searched frequently as well as complexion rescue, and essentials. This reinforced the sub-brand’s direction into skin-centric, clean makeup that focused on the way skin looks & feels using essential products that can welcome bareMinerals Complexion Rescue Tinted Moisturizer into the Weightless Skin sub-brand later on. The priority for the makeup travel bag kit was to encompass a range of indispensable products from the larger brand’s line to reinforce habits that would be enhanced & carried out by the sub-brand in a way that the larger brand has not. This includes skincare & other products that have the potential to create an everyday lifestyle using primarily Weightless Skin merchandise. The sub-brand can also pair with bareMinerals merchandise and other products that are off-brand & already a part of a user’s daily routine. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/317db363-0ce1-4552-8d82-54ab5d9388f7/Berkman_Art446_Presentation_Project2_Page_08.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/e2b9677e-789d-486e-85ae-8f17c7c22415/Berkman_Art446_Presentation_Project2_Page_09.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Diversity The first step towards actualizing BareMinerals sub-brand Weightless Skin was including a foundation product, a staple in an everyday makeup routine. When factoring in bareMinerals, it is a guarantee that you will receive a quality mineral-made makeup product that meets the standard of other reputable brands. This would cascade into the sub-brand. But, something many brands do not fully include is a variety of foundation shades that meet realistic skin tones, especially those with darker complexions. This was another part of bareMinerals Weightless Skin reiterated with the capacity to develop skews exclusive to the sub-brand. For the purpose of promoting the essence of Weightless Skin, highlighting bareMinerals’ initiative to be diverse using existing products would drive rapport & reliability that would trickle into the sub-brand’s expansion. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/cd4cf2be-7388-4ecc-8198-390dbd4fd499/Berkman_Art446_Presentation_Project2_Page_10.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - BareMinerals & The Value In Makeup Kits Makeup kits are a savvy buy for cosmetic lovers, beauty gurus and frugal shoppers alike, making them a desirable first addition to the sub-brand. A makeup kit can carry on the go and act as a travel bag so products are accessible to use while out. An everyday makeup staple must include convenience, essentialism and quality, making a collection of foundational products to have handy and compact for optimal portability. A makeup kit with an indispensable selection of products is not only accommodating to less frequent purchasers or those intimidated by a grueling makeup routine but approachable to buyers who use other brands or want a routine to start with & build off of. Bundling products to this grandeur allows for further practicality & discount pricing while customers spend more while saving & spending less, buying in bulk with a higher value while the products individually would cost more. A makeup kit can also be customizable & decorative, allowing for more cost options while offering pack selections that spark demand & add value all their own. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/31982a58-0639-463b-932d-4c4a988c63fc/Berkman_Art446_Presentation_Project2_Page_11.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Fresh & Healthy Skin Management Using BareMinerals bareMinerals has a reputation within mineral makeup that makes the brand sought after & more desirable. The sub-brand benefits from this because it can utilize similar values to the larger brand while redirecting it into someplace new. Weightless Skin makes cosmetics & makeup a priority with solutions for customers with sensitive skin, acne-prone skin or pigmentation and tone not tackled frequently enough in the industry. Weightless Skin similar to bareMinerals invites clean solutions to beauty and wear while engaging with makeup that is all-natural & organic. Weightless Skin similar to bareMinerals brings out only the most minimal solutions so that unhindered, individual beauty can shine. This can manifest into a larger array of products under the umbrella of the sub-brand, including makeup pre-prep, aftercare or application maintenance. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/887c9b9a-b9d5-4723-90c3-493319a52889/Berkman_Art446_Presentation_Project2_Page_12.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Products For All Skin Types, Mineral Makeup Benefits More than a brand, bareMinerals is an experience that inspires the sub-brand’s stance on diverse beauty & the complexity of feeling beautiful while providing a solution for a variety of conditions. When packaging allure or namesake alone does not do the trick, connectivity, service and experience come in. bareMinerals offers beauticians and professionals in storefront locations that enhance the shopping experience. Where most locations shun, belittle and stare at patrons with skin less than perfect BareMinerals welcomes them with open arms. Professionals working for bareMinerals do not comment on the physicality of any skin condition, breakout or ailment. They provide product education, formula awareness and ways to aid different skin types through product application. M.A.’s help customers engage with makeup without over-applying or feeling the need to while making makeup a celebration & choice rather than a necessity to hide ‘bad skin’ or a crime to wear it in the first place. The sub-brand emerged conceptually from this idea, taking the weight off bad experiences from competitors who detract user confidence from a key market audience who would benefit & enjoy experimenting with cosmetics the most. Ergo a bad experience, bareMinerals creates an overtly good one which the sub-brand Weightless Skin can manifest into deliverables & brochures to educate patrons if they do not buy in person in order to mimic this experience & apply it to merchandise. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3ca0cc49-a149-4522-95b9-a183fb498d90/Berkman_Art446_Presentation_Project2_Page_18.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Mineral Makeup & How It Can Versify Sub-brand Mineral-made makeup is not exclusive to bareMinerals but is most popular and noticed under this brand’s reputation and namesake, being most popular in the United States & U.K. Minerals make makeup healthier and allow more versatility than products made without them. Since BareMinerals has a stake in mineral-made products, the sub-brand would complement and accentuate their use of minerals in a scope of related merchandise while enhancing the brand’s reputation and formula standard. Weightless Skin is a bareMinerals sub-brand that epitomizes skincare at a higher standard, incorporating an iron zinc oxide-centric formula. This can be applied sunscreen, topical lotions, or even more playful shimmers & highlights. The sub-brand can open into a line of makeup pre-prep skincare or products that help maintain makeup while on the go or if a retouch is needed. Weightless Skin can also develop a range of performance makeup for water or warm conditions, all while incorporating minerals. The project introduced the sub-brand and its qualities while developing a presence. This presence can appropriately cascade onto a future succession of cohesive products later. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3ba26f0c-7a04-4ad9-917e-d6ecd66a59e7/Berkman_Art446_Presentation_Project2_Page_19.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Brand Awareness Ushered Into Sub-brand Using the bareMinerals sub-brand allowed for a greater message to speak regarding the larger brand, that there is much that can be expanded upon and brought into the sub-brand’s identity. This includes a greater initiative for transparency, communication, confidence & experience, redefining the scope of clean, versified beauty. bareMinerals more than a product is a service provider which would be accentuated in the sub-brand through graphic material. Weightless Skin provokes the quality found in the larger brand reaffirming consumer doubts while advocating for all users to enjoy their makeup experience. There is beauty in the effortless ways a person is authentically themselves which most naturally comes when the weight has been lifted, synonymous with the preconceptions & challenges consumers face engaging with a product, brand or even the cosmetic industry in general. Another reason choosing makeup kits as the first install to the sub-brand made so much sense, they remove the choices and intimidation that comes from looking down a sea of products the general consumer would get lost in or not know what to do with, even if they are not a stranger to cosmetics. Through their services, Weightless Skin offers an individualized sense of makeup wear & application that a travel kit is most suitable for, allowing customization and an individualized sense of beauty to take shape. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/7cb336fa-5635-47de-9dfb-8807c014f9f8/Berkman_Art446_Presentation_Project2_Page_20.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set - Makeup Kit Solutions Expand BareMinerals Into Sub-brand The fruition of Weightless Skin began with an idea to repackage existing bareMinerals merchandise that most accurately defined the sub-brand using visual graphics to entice collectability & brand appeal while allowing flexibility to develop products exclusive to the sub-brand in the future. Introducing an essential line of products to act as a new getting started makeup kit to promote the introduction of the sub-brand acted as a foundation to build upon other iron zinc oxide-based merchandise correlating to a belief system brought upon by the sub-brand. Diverse skincare solutions, user confidence, lightweight application and the customer’s experience engaging & experimenting with makeup was central to the sub-brand. This inspired the creative direction of the project. Visual graphics symbolic of the sub-brand’s values are used significantly to reiterate the playfulness that should be brought on by buying & using makeup. Illustrations used in these packaging designs are meant to inspire collectability and exclusivity with the potential to be sold at a greater value while adding prominence, allure & desirability to the sub-brand. Including a makeup kit allowed for the possibility to bundle, save & customize while experiencing a brand that will take the weight off your shoulders, bareMinerals Weightless Skin. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/55effa07-1dd0-483f-8faa-cc9214b21c81/Berkman_Art446_Presentation_Project2_Page_13.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3310be4b-853b-4b39-8912-4e10bab00064/Berkman_Art446_Presentation_Project2_Page_16.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/ae8a7401-17bf-4904-849b-820a298acd68/Berkman_Art446_Presentation_Project2_Page_15.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/6dd832a2-6832-48f3-bf35-8f7a16e70f71/Berkman_Art446_Presentation_Project2_Page_17.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/58153dcd-884b-4db4-a401-749d7c944519/Untitled_Artwork+3.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/caf175d2-0cf9-471b-af3f-7f3b189a958d/Sarah_B_bareMinerals_Artwork+3.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/67cefe44-d7fc-4274-8f06-5cdf0806a205/Clear+Glass+Jar+Mockup6.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/2496b463-498f-4c5f-a729-06b0ec019bd1/Sarah_B_bareMinerals_Artwork+2.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/bb9be439-c2ab-4c03-a4fd-f0b3fd6a992a/Untitled+design.png Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/398b5fa9-cbfc-4fc0-984e-1e7b26a61359/Untitled_Artwork+3+copy+15.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/5e700a2a-9022-4221-8420-da0290797d79/Sarah_B_bareMinerals_Artwork+6.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/89cff3b4-370b-409f-95cd-8477f766dc55/back_skew1-01.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/c65f50e4-187b-47b8-9cc7-c3019690aaf9/Sarah_B_bareMinerals_Artwork+1.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1678061174573-XQH2D6EKWYS21TZSN8B4/anoyhertote.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1a9e058f-adc6-4c2e-b1c0-9835e6a41831/Sarah_B_bareMinerals_Artwork+5.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/69f54fa6-69ee-4b72-b499-9288dc6d6157/Clear+Glass+Jar+Mockup1.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/916cb7b0-1d6a-4494-b2fe-e4ce59f89547/Sarah_B_bareMinerals_Artwork.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1678061116506-4G90USC3A3LZIP14MYEB/totetote.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/5e6ca71b-8f15-4d7c-85bf-cdaff86a3baa/Sarah_B_bareMinerals_Artwork+4.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/57bcd58b-4857-4267-9c26-58e35fd458d4/backskew2-01.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/613216e4-d833-4e79-8232-2c7d3b5db266/SPRAY3.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3a1fabe1-f09c-424f-a3e1-a90bddbe0de6/Clear+Glass+Jar+Mockup2.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/65221700-9b9b-44e0-b8f8-591a2bd4620e/spray2.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/d283b80d-3f54-4e1b-b77c-ce611f373140/backskew3-01.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/a9856220-761a-430c-af5f-eafb0dae1fef/spray1.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/3ad82ea2-56cf-4a64-95f3-7760f196516c/Clear+Glass+Jar+Mockup8.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/0f6f3234-a9b7-4f84-86bc-a461a27be2b7/backskew4-01.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/dddff241-5a56-4a63-8bf8-69e3ff406ad9/Clear+Glass+Jar+Mockup3.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/b144c2d0-0da2-420e-a974-72ca0a9b80db/backskew5-01.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/124ff91a-b0cd-467e-83ae-fff676acac67/Clear+Glass+Jar+Mockup4.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/23826ca3-d657-46d3-b6ca-efccec8449c3/backskew6-01.jpg Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/9c26f7d4-d340-4aa3-9ebf-1e2f7ccbaecc/Clear+Glass+Jar+Mockup5.JPG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/0ccb4672-c7e7-4265-bb7f-8c95e2165929/backskew7-01.PNG Work - bareMinerals Sub Brand Packaging Skew Gift Set https://sarahsartzeberkman.com/design/thorne-family-farm-logo-rebrand-g8yb5 monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/e7d8ac07-8ab3-4809-8988-42ce76b7431b/IMG_2117.JPG Work - Famous Amos Sub Brand Packaging Trio - Mood Board Packaging Problem & Solution This mood board is different than others I do because it was focused on Famous Amos’s packaging problems & solutions specifically. I call this a mood board lightheartedly because it does not encompass my total vision and is not labeled or understood without explanation. Famous Amos most frequently sells their product in a large cardboard box carrying a large bulk. The cookies are sold individually but very infrequently. Inside the large box pictured middle left are 42 small plastic bags exemplified by the image above on the same side. Along the line that follows are several other methods specific or similar to Famous Amos which are all plastic, cumbersome and not resealable. The line below are improved packaging methods I took note of, including zipper-lined bags and box containers that offer more product protection. The image next to Famous Amos’s cardboard bulk box is a storage container I see most accessible for cookies without breaking, taking inspiration from Pringles cylindrical packaging (not pictured) that are famously known to keep the container’s contents further impervious to breaking. Using a rectangular cardboard box containing the average 8-10 cookies Famous Amos manufactures per package offers an alternative box method without having to buy in bulk. Creating shelf friendly alternatives allowed these variants to be sold in stores without dedicating much store space while still generating shelf appeal the original brand does not. Furthermore this sub-brand was an appeal to children & adults alike who are looking for flavors that surpass the traditional scope. They are indulgent, craveable and should be bought individually as a treat rather than an everyday staple for home which corresponded with the sub-brand’s intention to be a specialty counterpart to the overall brand. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/2e3e6d9c-a253-43ed-b871-bb299cc10d72/s-l1600.jpg Work - Famous Amos Sub Brand Packaging Trio - How Wally Amos Inspired The Design Process Wally Amos is the pioneer behind the brand Famous Amos, who’s home style recipe and warm appeal ushered the small business into the namesake it is today. Making simply stated and delicious cookies, Kellogg has since manufactured and sold the snacks nationwide. Wally Amos shared much of the experiences of his business and dessert-making with his son, sparking a connection which inspired the design process, incorporating nostalgic flavors you’d find & enjoy in childhood, but are hardly made in cookies sold in stores. This playfulness is eminent in the brand’s upbringing in the 1970’s correlating the unusual but welcomed flavor combinations. These flavor combinations are also exclusive to the Famous Amos sub-brand, Famously Fun which differentiates the variants from other options offered by the brand while still keeping cookies & flavors in mind. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/e5cb5b8e-4453-4801-bdaf-207b250963c3/EVu7OMuWkAE4jyX.jpg Work - Famous Amos Sub Brand Packaging Trio - Visual Style & Intention The visual intention of the three skews was at my discretion, using my illustrative capacity to illustrate each of the three cookie flavors I wanted to create. However, styling and proportion was inspired by international vintage style candy paired with a sensibility that would be suited for a candy boutique or world market. The design process as it unfolded informed the decision to make the sub-brand’s title large, similar to designs found in the image and examples shown. Color was also inspired by the visual aesthetic present in the image, using browns, blues and yellows dominantly in the design. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/23a2e7cb-5b37-403a-aec5-7cbdd8346e43/Screen+Shot+2023-03-07+at+4.28.37+PM.jpg Work - Famous Amos Sub Brand Packaging Trio - Initial Version & Takeaway Although I was privy to these version’s illustration designs, the visuals were too large and overtook the skews. More so, the sub-brands title was made smaller and moved left because of this, making the type look cramped paired with the rest of the elements cluttered on that same left side. The flavors on each package were centered and placed below the illustrations making them hard to see and even easier to get lost. The nutrition tabs were also too large, taking up the same space as the sub-brands title positioned just parallel. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/81d915cd-8b70-4c9d-8ec0-de15d1428e5e/Screen+Shot+2023-03-02+at+1.32.18+PM.jpg Work - Famous Amos Sub Brand Packaging Trio - Edited Version & Takeaway This design version carried refinement and a simplicity the other version did not, even if it included the illustration elements that were underway. The nutrition tabs although improved could be adjusted to maximize space and appeal. The titles of each skew were more visible with more breathing room but were placed too close to the color dip that made the type feel awkward. The subtitle under the larger type in this version was less readable because the multiple colors used, needing more simplicity and variety compared to the titles of the cookie’s flavors. The multicolored effect was reconsidered across all of the type elements. The original brand logo was also large, and did not need to be as prevalent as it was in this version. https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1678235706424-D0NTMHC2BXIPRY1ITRMX/Screen%252BShot%252B2023-03-02%252Bat%252B1.29.00%252BPM.jpg Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/0e923df8-b943-4fb2-affb-2376d940dea1/Screen+Shot+2023-03-02+at+1.34.24+PM.jpg Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/f901907c-ddbe-4f6a-bb05-c451fd838fcd/IMG_1704.JPG Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1678235706424-D0NTMHC2BXIPRY1ITRMX/Screen%252BShot%252B2023-03-02%252Bat%252B1.29.00%252BPM.jpg Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/7f1daab2-70d7-4b06-a6b9-fae12ea086b2/IMG_1706.JPG Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1678234938907-HWSD0HZPUON7H3NKSP4J/Screen%252BShot%252B2023-03-02%252Bat%252B1.29.18%252BPM.jpg Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/4f65a33a-84fd-43ac-8a9e-3f0027a7a17d/IMG_1705.JPG Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/1678234862838-UKOIDBQWD6NNQGU8PCXC/Screen%2BShot%2B2023-03-02%2Bat%2B1.29.28%2BPM.jpg Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/b60df73a-7a13-4b03-b5f2-f1a3c3430ca7/IMG_1707.JPG Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/055f5876-e26d-4346-adff-83a8b5af992f/IMG_1709.jpg Work - Famous Amos Sub Brand Packaging Trio https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/b178e5b3-38e8-4e9e-b776-5a8fb9a55450/IMG_1708.JPG Work - Famous Amos Sub Brand Packaging Trio https://sarahsartzeberkman.com/design/project-four-sjzfs-99zfl-9z6h4-akhh6-pwa99-naw39 monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/0f148fe5-9dd7-46a3-b605-bfdf59c57da8/Untitled_Artwork+4.JPG Work - Pet Portrait: Two-Piece Memorium Commission Piece https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/d6a890ce-e676-424b-b5e1-39cda30deb21/Untitled_Artwork+3.JPG Work - Pet Portrait: Two-Piece Memorium Commission Piece https://images.squarespace-cdn.com/content/v1/6158c279f806017fc941c63d/187919ab-478e-47b6-9cda-7dcf5e3ee1e3/D2B1CB37-D32A-4962-A4A8-C8D0B0954DE8.JPG Work - Pet Portrait: Two-Piece Memorium Commission Piece